by InteractiveAdvisors
by InteractiveAdvisors
Outlook

Busted: Myths about Female Investors

by |Published

Brie P. Williams, Head of Practice Management for Global SPDR Business, Vice President State Street Global Advisors

Female investors are heavily researched yet still misunderstood. The problem is not that the advisory community doesn’t see the gap—it’s that we’ve made little progress in closing it.


By 2020, women will control $22 trillion of wealth in the United States.(1) Yet, the significant and growing influence that women have over investments is undermined by misperceptions around how women invest and what motivates them. The result?

  • 61% of women feel misunderstood by financial services professionals(2)
  • 62% walk away from their financial advisor upon the death of their spouse(2)
  • 59% do not see the need for an advisor because they don’t see the value(2)

For more, please read the rest of the post originally published on the SPDR Blog on March 26. To learn more about how we can help female investors achieve their investing potential, read “Mythbusters: Revealing the Truth about Women and Investing ,” or the related research brief “Closing the Gender Gap of Advice.”

Reference Shelf:
(1) BMO Wealth Institute, The Financial Concerns of Women, 2015.

(2) State Street Global Advisors’ survey, “Assessing the Landscape: Female Investors and Financial Advice,” 2015.

Photo Credit: David Stewart via Flickr Creative Commons

AUTHOR

State Street Global Advisors
State Street Global Advisors
For four decades, State Street Global Advisors has served the world’s governments, institutions and financial advisors. With a rigorous, risk-aware approach built on research, analysis and market-tested experience, we build from a breadth of active and index strategies to create cost-effective solutions. As stewards, we help portfolio companies see that what is fair for people and sustainable for the planet can deliver long-term performance. And, as pioneers in index, ETF, and ESG investing, we are always inventing new ways to invest. As a result, we have become the world’s third largest asset manager with US $2.72 trillion* under our care. While State Street licenses model portfolio data enabling Interactive Advisors to build and periodically rebalance these portfolios, State Street does not have trading discretion, and it is not an adviser or fiduciary to Interactive Advisors clients investing in these portfolios. *AUM reflects approximately $32.9 billion (as of June 30, 2018), with respect to which State Street Global Advisors Funds Distributors, LLC (SSGA FD) serves as marketing agent; SSGA FD and State Street Global Advisors are affiliated.

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