Facebook gets more effective with ads

There were a lot of things to like about Facebook’s third-quarter report, including its 26% year-over-year increase in monthly active users.

Yet that’s not the whole story, says Barry Randall of Crabtree Asset Management, who runs the who runs the Crabtree Technology model on Covestor.

Randall noted in an E-Commerce Times story this week that Facebook’s overall average price per ad placement rose 7% in Q3 from the year-ago quarter.

“This is important, because it shows that Facebook’s advertising revenue growth isn’t coming solely from new members, but also from new and more effective forms of advertising, like ads appearing in Facebook’s Newsfeed,” he said.

Click here to see all of Randall’s comments to the E-Commerce Times.

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