Credit union’s creative marketing game

by Mick Weinstein|Published January 31, 2011

Washington State’s O Bee Credit Union is running a local scavenger hunt based on Microsoft’s Tags (QR Codes) and will give away $15,000 in cash prizes to some who successfully capture all 30 tags on their mobile phones.

Here’s the promo video:

Jeffrey Pilcher comments:

It’s great to see a small, scrappy credit union testing the latest technology, but building a promotion entirely around something as new and unfamiliar as MS Tags is risky. MS Tags have not yet been widely adopted by the smart phone community.

AUTHOR

Mick Weinstein

Mick is the Head of Editorial for Covestor, a financial journalist and online content specialist. Prior to joining Covestor, Mick was for five years the Editor in Chief and VP Content at stock market analysis website Seeking Alpha, where he built the editorial function as the site attracted over 3.5 million unique monthly visitors and developed an innovative platform for intelligent stock market discussion. Mick is a graduate of the University of Michigan, Ann Arbor.

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