Interactive Advisors is a pioneer in online investing. Interactive Advisors offers a variety of portfolios, including the Asset Allocation portfolios, which are managed by Interactive Advisors's Chief Investment Officer and Investment Management team. Diversification is about buying a basket of securities that tend to do well (or poorly) at different times and under different economic conditions. Being thoughtful about how much capital to allocate to each of these securities can result in far more consistent returns than concentrating all capital (and risk) in a single security or asset class. Interactive Advisors offers several diversified portfolios that are dialed up or down for risk, offer good diversification across different asset classes, and attain this diversification by investing in low-cost, liquid ETFs.
The "crowded trade" syndrome poses risks for investors