You won’t believe what we almost called Covestor

by Mick Weinstein|Published October 25, 2012

American Public Radio’s nationally aired Marketplace did a story this week on companies that create a new word to describe what they do. The story includes a mention of Covestor:

The online financial services company Covestor lets customers mirror trades made by experienced investors. With the business model mapped out, the founder and some employees headed to a London pub to settle on a name. Over a few pints, Covestor beat out the exciting, but decidedly less relevant, OrangeComet.

Probably a good thing that we didn’t go with that, yeah?

Here’s the audio:

Image: Steve Crane

AUTHOR

Mick Weinstein

Mick is the Head of Editorial for Covestor, a financial journalist and online content specialist. Prior to joining Covestor, Mick was for five years the Editor in Chief and VP Content at stock market analysis website Seeking Alpha, where he built the editorial function as the site attracted over 3.5 million unique monthly visitors and developed an innovative platform for intelligent stock market discussion. Mick is a graduate of the University of Michigan, Ann Arbor.

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