American Public Radio’s nationally aired Marketplace did a story this week on companies that create a new word to describe what they do. The story includes a mention of Covestor:
The online financial services company Covestor lets customers mirror trades made by experienced investors. With the business model mapped out, the founder and some employees headed to a London pub to settle on a name. Over a few pints, Covestor beat out the exciting, but decidedly less relevant, OrangeComet.
Probably a good thing that we didn’t go with that, yeah?
Here’s the audio:
Image: Steve Crane
