Four reasons why digital marketplaces succeed or fail


Our chief executive, Asheesh Advani, recently wrote a column for about why some online marketplaces like Zillow and Uber are disrupting their industries, while others are languishing.

“In the same way we learned more than a decade ago that being a dot-com was not in itself a guarantee of success, today we’re learning that not all Internet marketplaces gain traction,” Advani said.

“If there were a foolproof formula, all marketplace opportunities would already be occupied and the world would be a much more efficient place,” the Covestor CEO added. “As I’m in the marketplace-building business, I’ve deconstructed dozens of marketplaces—successful and not—to analyze what conditions need to be present for a marketplace to take hold.”

In the article, Advani discussed:

  1. Transparency
  2. Fragmentation
  3. Costs
  4. Balancing technology with a human touch.

You can read the full column at

Photo credit: Uber

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DISCLAIMER: The information in this material is not intended to be personalized financial advice and should not be solely relied on for making financial decisions. All investments involve risk, the amount of which may vary significantly. Past performance is no guarantee of future results.