We have recently run a survey which supported our own evidence that 2010 is the year that Investment Advisors really embrace the internet. Held back by concerns about compliance they now seem to be looking to sites like our own to help them find and better engage with clients.
Some interesting findings included:
- 60 percent of the RIAs surveyed already had their own blogs
- Clients who expect them to have an online presence are also more knowledgeable about investing, said 70 percent of advisors
- Clients also now expect prompt response via social networks (including Facebook and linked in)
- 90 percent of them felt that going forward they need professional support from sites to create an effective social networking presence
The survey builds on our recent post about financial advisors on the site and their varied social networking presences. RIAs with over $4bn under management are already on Covestor and we are continuing to add 5-10 each month.
If you are an Advisor and want to find out more about joining the service we can help you build your social presence. As potential clients increasingly use sites like Covestor to put together their investments, we are likely to look back in a few years and wander how Investment Management worked any other way.
