Outlook

Brilliant interactive marketing from Magnum, a Unilever brand (UN)

by Mick Weinstein|Published July 6, 2011

As internet users increasingly ignore static banner ads, marketers are producing more interactive creative units that encourage users to get involved with the product. Here’s a brilliant one incorporating game mechanics that’s the talk of the marketing crowd today. It’s from premium ice cream maker Magnum, a Unilever (NYSE: UN) brand. You’ll notice other Unilever brands like Dove soap as well. Click through to experience it:

Just one Covestor model holds Unilever as of 7/4: International Hedged Equity from Swan Asset Management.

Sources:

“Survey Says: 63% of You Ignore the Ads on This Very Page” Robin Wauters, TechCrunch 12/3/10 http://techcrunch.com/2010/12/03/survey-says-63-of-you-ignore-the-ads-on-this-very-page/

“Magnum Pleasure Hunt”

AUTHOR

Mick Weinstein

Mick is the Head of Editorial for Covestor, a financial journalist and online content specialist. Prior to joining Covestor, Mick was for five years the Editor in Chief and VP Content at stock market analysis website Seeking Alpha, where he built the editorial function as the site attracted over 3.5 million unique monthly visitors and developed an innovative platform for intelligent stock market discussion. Mick is a graduate of the University of Michigan, Ann Arbor.

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