James Flora serves 28 types of Michigan craft beer in his establishment, and he has a novel method of determining the price for each:
His bar/restaurant features several TVs that will show the price of all 28 beers.
Depending on what customers purchase, the prices will rise or fall.
“It’s an ever-evolving happy hour,” Flora said.
The prices will never go higher than around 10 percent the base cost, but will drop to as much as 50 percent below base cost.
For example, a Bell’s Two-Hearted Ale may be $3 normally.
But, depending on the “market” activity (i.e. patrons buying tendencies) it could be as much as $3.25 or as little as $1.50 (prices fluctuate in increments of 25 cents).
Source: Kalamazoo Beer Exchange: Main Street takes on Wall Street, one Michigan craft beer at a time | MLive.com. Hat tip: Tyler Cowen
