AI-ming For Trust

By: Neerja Caprihan

We’ve all spent considerable time clicking on pictures with traffic lights, or trucks, or bicycles and similar in the past few years. Sounds familiar, right? The ‘I’m Not A Robot’ or ‘Verify You Are a Human’ CAPTCHA authentication is the simplest and yet the most telling example of where we are headed. It is also a remarkably ironical example of the absurdity of trying to distinguish humans from technology, as required by humans technology. As AI becomes the standard topic of conversation from board rooms to bored roommates, the debates on the outcomes rage on.

There might be storms, and there is possibly great value in predicting them. But there is even more value in building the arks. So we are getting on. We are integrating AI one day at a time, but keeping it at an arm’s length. Because we value the people who brought us where we are. And because we value the precious and intangible deliverable they helped us to offer relentlessly and reliably, year after year. The one described so well in this insightful piece – TRUST.

The quality of trust has and will always continue to remain the foundation of how we operate as a business. We have always believed that trust is essential, not only in supporting our managers in engaging responsibly but also helping our clients in investing suitably. Our managers provide us with innovative, robust and time-tested opportunities that we can in turn offer on our platform. Our clients entrust us with personal financial information and have us help them set their financial goals. Our collaborators, management and employees trust us to make sure that the company ethos of efficiency, teamwork and empathy reflects in everything we do.

This trust is reflected in an assortment of policy and executive decisions, like:

• We speak carefully about our portfolios, mindful of both investment considerations and clients’ risk profiles.
• We believe simplicity builds trust. That’s why we only charge asset-based management fees.
• We always present performance in a fair and balanced manner.
• Our fiduciary duty means putting clients first–by rule and by choice.
• We only send a limited amount of emails so that neither you nor your inbox are overwhelmed
• Our social media presence reflects the same disciplined, client-focused approach we apply to our advisory work.

This value has been our motivation and incentive over the years. We are deeply aware that it cannot be generated by AI overnight. 

This Thanksgiving, we are grateful to everyone out there for placing their trust in us. 

FOOTNOTES AND SOURCES:

1. https://arnon.dk/the-trust-collapse-infinite-ai-content-is-awful/

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