When it comes to American stomachs, the big cage match today will be between Italian pies and fowl limbs. This Super Bowl weekend, some 1.23 billion chicken wings will be consumed, according to the National Chicken Council’s 2013 Wing Report. (No, we’re not making this up.) Some 4 million pizzas were devoured during the big game last year.
Here’s how these two contenders match-up off the field and on Wall Street.
1) The U.S. pizza market is a $40 billion annual industry, according to a 2012 survey by Pizza Marketplace.com. (Slogan: “Deep Dish Insights”.) About 97% of American adults eat pizza on a regular basis.
2) Some 27% of consumers get their pizzas through restaurants and delivery/pick up services, which works out to about 410 million pizzas a year. Domino’s delivery drivers will log about 4 million miles on Super Bowl Sunday.
3) Research firm IBISWorld predicts that pizza industry revenue will increase an average 2.9% a year from 2012 through 2017—double the growth from the previous five-year period.
5) About those 1.23 billion wings set to be eaten during 2013 Super Bowl festivities: If those chicken parts were laid end to end, they would stretch from Candlestick Park in San Francisco to M&T Bank Stadium in Baltimore 27 times, according to the 2013 Wing report.
6) Last year’s drought and higher feed costs in poultry country mean fewer birds and higher prices this Super Bowl season, the National Chicken Council reports. Wholesale wing prices are about $2.11 per pound in the Northeast, up 14% from last year and the highest price on record at the U.S. Department of Agriculture.
7) Chicken wing eaters in the Northeast tend to prefer bleu cheese dressing. Other parts of the USA like ranch, the most popular dipping sauce nationally.
8) Fresh and prepared chicken wings are about a $1.6 billion annual industry and grew 5.4% in 2012, according to Nielsen Perishables Group FreshFacts data.
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