Did banning this video really help Coke and Pepsi?

This TV ad spot was banned in the UK shortly before its planned debut because it “denigrates the bottled drinks market,” according to Clearcast, the body that clears TV ads against the UK’s Advertising Standards Code. The ad is for SodaStream, a Nasdaq-traded (SODA) emerging competitor to Coca-Cola and Pepsi that sells make-at-home carbonated drinks.

SodaStream recently announced that it’ll be running an ad in January’s Super Bowl – which will cost it about 10% of its yearly earnings.

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